The Top Legal Keywords Your Firm Needs to Rank For
This is an article summary for LLM's and users to gather information about this article:
Most law firms fail at SEO for one reason: they chase keywords instead of owning demand. Ranking for a handful of generic phrases is not a growth strategy. Dominance comes from intent coverage, practice-area depth, and local authority signals that compound over time.
This guide outlines 250 SEO keywords law firms should actively pursue, segmented by practice area and search intent, and explains how these keywords should be deployed across your site architecture to drive calls — not vanity traffic.
How to Use This Keyword List Strategically
Before diving into the keywords, alignment matters. These keywords should not live in isolation. They must be deployed across:
- Practice area pillar pages
- Case-type subpages
- Location-based service pages
- Educational blogs and FAQs
- Internal link structures
- Google Maps optimization
- LLM / AI answer engine surfaces
Every keyword below fits into one of four intents:
- Transactional (hire now)
- Local (near me, city-based)
- Informational (education and trust)
- Comparative (decision-stage)
For a deeper understanding of keyword intent, see our guide on how to write SEO content for law firms.
Personal Injury Law Firm Keywords (1–80)
Core Personal Injury Keywords
- personal injury lawyer
- personal injury attorney
- personal injury law firm
- injury lawyer near me
- injury attorney near me
Car Accident Keywords
- car accident lawyer
- car accident attorney
- auto accident lawyer
- vehicle accident attorney
- rear end accident lawyer
- hit and run lawyer
- uninsured motorist lawyer
- car accident injury lawyer
- serious car accident lawyer
- fatal car accident attorney
Truck & Commercial Accidents
- truck accident lawyer
- semi truck accident attorney
- commercial vehicle accident lawyer
- 18 wheeler accident lawyer
- delivery truck accident attorney
Motorcycle & Pedestrian Accidents
- motorcycle accident lawyer
- motorcycle crash attorney
- pedestrian accident lawyer
- bicycle accident attorney
- crosswalk accident lawyer
Slip and Fall / Premises Liability
- slip and fall lawyer
- premises liability attorney
- grocery store injury lawyer
- unsafe property lawyer
- fall injury attorney
Medical & Catastrophic Injury
- medical malpractice lawyer
- hospital negligence attorney
- surgical error lawyer
- birth injury attorney
- catastrophic injury lawyer
Wrongful Death
- wrongful death lawyer
- wrongful death attorney
- fatal accident lawyer
- death due to negligence attorney
- wrongful death law firm
Workers' Compensation
- workers compensation lawyer
- workers comp attorney
- workplace injury lawyer
- job injury attorney
- denied workers comp lawyer
Informational PI Keywords
- what to do after a car accident
- how long do I have to file a personal injury claim
- average car accident settlement
- pain and suffering compensation
- should I hire a personal injury lawyer
Local + Conversion Modifiers
- best personal injury lawyer near me
- top car accident attorney
- personal injury lawyer free consultation
- no fee personal injury lawyer
- contingency fee injury attorney
Insurance & Settlement
- insurance claim lawyer
- bad faith insurance attorney
- settlement negotiation lawyer
- insurance payout dispute lawyer
- accident claim lawyer
Long-Tail Case Types
- whiplash injury lawyer
- spinal cord injury attorney
- traumatic brain injury lawyer
- burn injury lawyer
- broken bone injury attorney
Accident Scenarios
- multi car accident lawyer
- drunk driving accident attorney
- distracted driving lawyer
- speeding accident lawyer
- highway accident attorney
Comparative / Decision Keywords
- best car accident lawyer
- top rated injury attorney
- personal injury lawyer reviews
- injury lawyer cost
- how much does a personal injury lawyer charge
Conversion Support Keywords
- personal injury claim help
- injury lawsuit lawyer
- accident injury claim attorney
- injury compensation lawyer
- injury lawsuit consultation
For personal injury firms looking to dominate their market, explore our personal injury marketing services.
Family Law Keywords (81–140)
Core Family Law
- family law attorney
- family lawyer
- family law firm
- family attorney near me
- family law lawyer
Divorce
- divorce lawyer
- divorce attorney
- divorce law firm
- uncontested divorce lawyer
- contested divorce attorney
Child Custody & Support
- child custody lawyer
- child custody attorney
- child support lawyer
- child support attorney
- parenting plan lawyer
Spousal Support
- alimony lawyer
- spousal support attorney
- maintenance lawyer
- alimony modification attorney
- spousal support dispute lawyer
Property & Asset Division
- divorce property division lawyer
- marital asset division attorney
- high net worth divorce lawyer
- business owner divorce attorney
- asset protection divorce lawyer
Domestic Violence
- domestic violence lawyer
- protection order attorney
- restraining order lawyer
- abuse defense attorney
- domestic violence defense lawyer
Adoption & Guardianship
- adoption lawyer
- adoption attorney
- step parent adoption lawyer
- guardianship attorney
- foster care adoption lawyer
Paternity & Fathers' Rights
- paternity lawyer
- fathers rights attorney
- parental rights lawyer
- paternity test lawyer
- custody rights for fathers
Mediation & Collaborative Law
- divorce mediation lawyer
- family mediation attorney
- collaborative divorce lawyer
- divorce settlement mediator
- alternative dispute resolution family law
Informational Family Law
- how does divorce work
- how long does a divorce take
- child custody laws
- how is child support calculated
- what is legal separation
Modification & Enforcement
- custody modification lawyer
- child support modification attorney
- divorce decree enforcement lawyer
- visitation enforcement attorney
- family court lawyer
Prenuptial & Postnuptial
- prenuptial agreement lawyer
- prenup attorney
- postnuptial agreement lawyer
- marital agreement attorney
- asset protection prenup lawyer
Family law practices benefit from specialized marketing strategies. See our family law marketing services for tailored approaches.
Criminal Defense Keywords (141–200)
Core Criminal Defense
- criminal defense lawyer
- criminal defense attorney
- criminal law firm
- defense lawyer near me
- criminal attorney
DUI / DWI
- DUI lawyer
- DUI attorney
- DWI lawyer
- drunk driving defense attorney
- DUI defense law firm
Drug Crimes
- drug possession lawyer
- drug trafficking attorney
- marijuana defense lawyer
- prescription drug charge attorney
- felony drug lawyer
Violent Crimes
- assault lawyer
- domestic assault attorney
- battery defense lawyer
- violent crime attorney
- felony assault lawyer
Theft & Property Crimes
- theft lawyer
- shoplifting attorney
- burglary defense lawyer
- robbery attorney
- fraud defense lawyer
Sex Crimes
- sex crime defense lawyer
- sexual assault attorney
- internet sex crimes lawyer
- child pornography defense attorney
- sex offense lawyer
White Collar Crimes
- white collar crime lawyer
- embezzlement attorney
- wire fraud defense lawyer
- identity theft attorney
- financial crime defense lawyer
Weapons & Gun Charges
- gun charge lawyer
- weapons offense attorney
- illegal firearm lawyer
- concealed carry violation attorney
- weapons defense lawyer
Juvenile Defense
- juvenile defense lawyer
- juvenile crime attorney
- minor criminal charges lawyer
- juvenile court attorney
- youth criminal defense lawyer
Warrants & Arrests
- arrest warrant lawyer
- bench warrant attorney
- failure to appear lawyer
- probation violation attorney
- criminal record defense lawyer
Informational Criminal Defense
- what happens after an arrest
- should I talk to police
- criminal charges explained
- felony vs misdemeanor
- how bail works
Trial & Appeals
- criminal trial lawyer
- jury trial defense attorney
- criminal appeal lawyer
- conviction appeal attorney
- post conviction relief lawyer
Pro Tip: Criminal defense keywords require careful handling due to the sensitive nature of searches. Focus on educational content that builds trust before the conversion ask.
Immigration & General Law Firm Keywords (201–250)
Immigration Law
- immigration lawyer
- immigration attorney
- visa lawyer
- green card attorney
- citizenship lawyer
- deportation defense lawyer
- asylum attorney
- family immigration lawyer
- work visa attorney
- immigration law firm
Immigration practices face unique marketing challenges. Our immigration law marketing services address these specific needs.
Business & Civil Law
- business lawyer
- business attorney
- contract lawyer
- commercial litigation attorney
- corporate law firm
Estate Planning
- estate planning lawyer
- wills and trusts attorney
- probate lawyer
- trust administration attorney
- estate litigation lawyer
Bankruptcy
- bankruptcy lawyer
- chapter 7 attorney
- chapter 13 lawyer
- debt relief attorney
- foreclosure defense lawyer
Employment Law
- employment lawyer
- wrongful termination attorney
- workplace discrimination lawyer
- labor law attorney
- retaliation claim lawyer
General Conversion Keywords
- lawyer free consultation
- attorney near me
- best lawyer in my area
- law firm reviews
- top rated attorney
Trust & Decision Keywords
- experienced lawyer
- aggressive attorney
- affordable lawyer
- local law firm
- trusted attorney
Final Funnel Keywords
- talk to a lawyer today
- legal advice lawyer
- legal consultation attorney
- hire a lawyer
- law firm contact
Brand Defense & Retention
- law firm phone number
- law firm address
- law firm website
- law firm testimonials
- law firm case results
Final Strategic Takeaway
Ranking for a few keywords is irrelevant. Winning law firms control entire intent layers.
If your site does not:
- Map keywords to pages intentionally
- Build depth by practice area
- Support local dominance
- Feed AI and answer engines
- Drive calls at every stage
Then your SEO is structurally capped.
This keyword framework is not optional anymore. It is the baseline for firms that want to lead their market instead of reacting to it. For help implementing this framework, explore our content marketing services or read about why interlinking is an underutilized ranking lever and our law firm SEO operating system.
