← Answer Engine Optimization
AI Search Visibility Checklist
By Scott Sutter · Easty Marketing Group · June 2026
Use this checklist to audit your current AI search visibility and identify the gaps that are limiting your business's ability to be cited and recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews.
Technical Foundation
Website is indexed by Google (check Search Console)
Site passes Core Web Vitals thresholds
No critical crawl errors blocking key pages
HTTPS enabled with clean redirects
XML sitemap up to date with canonical URLs only
Structured Data
LocalBusiness or Organization schema on homepage
Service schema on all service pages
FAQ schema on pages with visible FAQs
BreadcrumbList schema on interior pages
Author and Article schema on all blog posts
Entity Signals
Google Business Profile fully optimized and verified
Consistent NAP across all major directories
Google Knowledge Panel exists for your business
Wikipedia or Wikidata entry (for established businesses)
Consistent brand mentions across credible industry sources
Content Structure
Service pages open with a direct answer to the buyer's primary question
FAQ sections on all core service and industry pages
Descriptive H2/H3 headers throughout all content
Content covers the full topic comprehensively (topical authority)
Internal links connect related pages with descriptive anchor text
AI Audit
Test: Ask ChatGPT to recommend a [your service] in [your city]
Test: Ask Perplexity the same query
Test: Ask Claude the same query
Test: Search Google for your service + city and check AI Overview
Document which competitors are cited and why
Related Resources