Local Link Building: How to Earn Links That Improve Local Rankings
By Scott Sutter · Easty Marketing Group · June 2026
Local link building is different from general link building. You don't need links from the world's most authoritative websites — you need links from trusted sources in your local market and your industry. These local authority signals are some of the most powerful factors in Google Maps and local pack rankings.
The Best Local Link Sources
Local Newspapers and Media
Pitch stories about your business to local journalists. New hires, community involvement, business milestones, and expert commentary are all strong pitch angles. A story in your local paper includes a link and also builds the local authority signals Google uses for Maps rankings.
Chamber of Commerce
Membership in your local chamber of commerce includes a listing and link. Chamber links carry local authority signals and are one of the first citation sources Google evaluates for local businesses.
Industry Associations
Professional associations in your industry (legal, medical, contractor, etc.) provide directory listings with links. These carry both local and topical relevance signals.
Community Sponsorships
Sponsoring local events, sports teams, nonprofits, or community organizations often includes website recognition and links. These carry strong local relevance signals.
Partner and Referral Networks
Businesses you work with, refer clients to, or receive referrals from can link to each other naturally. These reciprocal relationships are legitimate when they reflect real business connections.
Local Business Directories
Beyond Google Business Profile, Yelp, BBB, and industry-specific directories provide citation links that strengthen your local authority. Focus on directories with real traffic and editorial standards.
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