Search Visibility
Masterclass
How law firms and professional services businesses can win visibility in Google, AI search, and answer engines in 2026.
Taught by Scott Sutter · Easty Marketing Group
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What's Inside
What you'll learn.
This masterclass is built for law firm owners, managing partners, and marketing leaders who want to understand the full 2026 search landscape — not just SEO basics.
Why rankings alone no longer measure your visibility
How Google AI Overviews, ChatGPT, Perplexity, and Claude are changing where decisions get made — before the click.
The SEO, AEO, GEO, and LLM stack explained
A plain-English breakdown of the four visibility disciplines and how they layer on top of each other in 2026.
How to audit your current AI search presence
The exact prompts we use to test whether your firm is being cited, misrepresented, or ignored by AI platforms.
Content structure that AI systems can extract and cite
Page structure, schema, FAQs, and internal linking patterns that help your content get referenced inside AI-generated answers.
Local SEO in an AI-first environment
How Google Business Profile, reviews, citations, and local entity signals translate into AI visibility for service-area businesses.
Building a 12-month search visibility roadmap
A practical framework for prioritizing technical fixes, content, link building, and AI monitoring in the right sequence.
Who This Is For
Built for firms that want to compete in AI search.
Your Instructor
Scott Sutter
Scott is the Founder & CEO of Easty Marketing Group. With 8+ years of digital marketing experience, he built this agency specifically to help law firms, financial institutions, and professional services businesses build search authority that compounds over time — including in AI search environments that most agencies aren't equipped to address.
This masterclass distills his full strategic framework for winning visibility across Google, Google Maps, AI Overviews, ChatGPT, Perplexity, and Claude. It's the same approach his agency uses for every client engagement.
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Schedule a free consultation and we'll notify you the moment the masterclass goes live — plus walk through your firm's current search visibility in real time.
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